New Year Predictions!
OK, so we're in the middle of the Christmas mayhem. If you're anything like me, you're tired (it is party month after all!), distracted and racing around juggling all [...]
Work with me for half a day…
As you know, I LOVE helping people make sense of PR, find the angles they don't seem to realise they have in their businesses, and generally give them the [...]
What You Do Best
It's so true that if you love doing something, and feel passionately about it, you'll do it so much better than if you're doing it under duress! And how [...]
Don’t Listen To Me
Last week I experienced the fantastic results you can get from the following marketing mantras we all know - but often do not put into practice: - [...]
Oops, are we allowed to be human
Oops, are we allowed to be human Have you done any personality profiling? And if so, what are your over riding traits? I find it so interesting. Myers Briggs [...]
Two simple ways to find journalists who will work with you
Two simple ways to find journalists who will work with you Last week, after weeks of worrying about what I was going to do when the three year lease [...]
What to do when a journalist calls you
What to do when a journalist calls you 17 Tips for Working with Journalists Find out where the journalist is from – national or local paper, or freelance. Always [...]
You say potato, I say GHOUGHPHTHEIGHTTEEAU
You say potato, I say GHOUGHPHTHEIGHTTEEAU Don’t you hate the jargon of any other industry but yours? Standing at networking events listening to people I have just been introduced [...]
It may be given in evidence
It may be given in evidence It is very important to keep your communications with your target journalists plain and simple. You need to make it a no-brainer for [...]
Bounce Hit
Bounce Hit You may be aware that I am on a mission to improve my tennis game. It was the only sport I was ever any good at as [...]