You say potato, I say GHOUGHPHTHEIGHTTEEAU
Don’t you hate the jargon of any other industry but yours? Standing at networking events listening to people I have just been introduced to wittering on about their business in words I cannot understand, using ridiculous phrases that seem excessive to me, just turn me off and I end up forgetting them as fast I have been introduced.
It’s the same with journalists. And another reason why you really need to take heed of how you should be communicating with them to have any chance of fighting through the noise and being used.
As well as avoiding using jargon at all costs, here are more important points, given to me by my national journalist friend, Cheryl Markosky, whom I have worked with for many years, that you need to stick to when preparing your press material:
- Do not show off. Words like “whilst”, “hitherto” and “wherewithal” sound pompous
- Avoid excessive adjectives (“amazing,” “incredible”), woolly concepts (“a stone’s throw”) and sweeping statements (“best product ever!”)
- Do you need to use exclamation marks?!!! Your words should convey any excitement and interest necessary
- Make sure you have included the 5 W’s and H – what, when, who, where and how
- Check your spelling (use English spell-check, not American) and use spelling aids for words you find difficult (there are two ugly elves in the queue).
And something that I hope will amuse you like it did me, on the spelling subject. (Reminds me how grateful I am to have English as my mother tongue!)
If GH can stand for P in hiccough
If OUGH can stand for O in dough
If PHTH can stand for T in phthisis
If EIGH can stand for A in neighbour
If TTE can stand for T in gazette
If EAU can stand for O in plateau
Then you way you spell POTATO is…
Have good day!